Texting while Driving

With technological growth, the increase of distracted driving incidents has grown exponentially. In addition to rocketing to the top of the causes of your organization’s auto exposure and liability, Distracted Driving is deadly. In fact, according the NHTSA Fatal Traffic Crash Data Release (2016) , 3,450 people lost their lives to distracted driving accidents in 2016.

One of the major risk within your company is your auto exposure and distracted driving is one of the leading causes of auto accidents in recent years.  Motor vehicle accidents result in loss productivity, loss of revenue and potential third-party liability claims from an at-fault accident. While the NHTSA’s numbers show a decrease in distracted driving incidents, the reduction is minimum at 2%. With the increased technology within our vehicles and in the palm of our hands these days, a decrease just 2% means that we must continue our efforts to reduce distracted driving incidents . And let’s be honest, vehicle safety technology hasn’t quite made up for the fact that other factors, such as distractions caused by smartphones, are leading to more accidents. As a business owner, your goal is to communicate your commitment to the dangers of distracted driving.

It is important for drivers to manage every day technological distractions.  More importantly, to keep focus on the road and keep distractions to a minimum.  What can you do to reduce driving distractions?  The following is a plan of action that you can use as an outline to communicate the urgency in reducing distracted driving incidents:

  • Adopt a Cell Phone Policy
  • Integrate Safety Training as part of your on boarding program
  • Be Consistent in disciplining employees who engage in Distracted Driving
  • Get Organized– Prioritize Planning your drivers route as much in advance as possible
  • Promote A Safety Culture and Encourage: Seat Belt Use
  • Train Drivers to keep a safe driving distance, if anything goes wrong space gives it gives them more time to think and react

Stay Safe.

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